DF Labs Teaches Founders to Turn AI Into a Business Assistant at IndigoHub Jogja

Telkom Indigo, Kitiran Foundation and DF Labs Equip Founders With Practical Prompt Engineering for Everyday Business Work

12 June 2024 – Telkom Indonesia's startup incubator Indigo, together with Leap Telkom Digital and Kitiran Foundation, hosted "Asisten AI untuk Efisiensi Bisnis" (AI Assistants for Business Efficiency), a free evening prompt engineering workshop, on Tuesday, June 11, 2024, at IndigoHub Jogja in Sagan, Yogyakarta. Led by DF Labs, an Applied AI R&D collective, with partners Klikhukum.id, BLOCK71 Yogyakarta and The Tribes, the workshop invited founders and business owners to learn how AI tools such as ChatGPT can simplify workflows and speed up decisions.

For many small businesses, AI assistants promise more than they deliver, usually because they are used like a search box. The workshop set out to change that, showing participants how to work with an AI assistant so that it takes real work off their hands.

Almer Akbar, Co-CEO of DF Labs, led the session, with Raihan Ahimsa, Co-CEO of DF Labs, as moderator. Almer began with where AI fits across the life of a business task: generating ideas, carrying out the work, and reviewing the result. He then organized the evening around three keys to prompt engineering.

The first was mindset. ChatGPT is built for conversation, so it should be treated as a partner rather than a search engine; it understands nuance best when given as much context as possible; and because it has no inner voice, it produces better answers when given room to reason "out loud" before answering.

The second was technique. Almer introduced chain-of-thought prompting ("Let's think about this step by step"), role prompting ("Act as..."), which gives the model implicit context, and the CRAFT framework (Context, Register, Acting role, Format, Task), which spells out explicit context: the situation, the writing style, the persona, the shape of the output and the task itself.

The third was features. Participants saw how file upload lets ChatGPT work with spreadsheets, documents and images, how the code interpreter runs analysis and produces charts from business data, and how vision capabilities can read text and recognize objects in images. The session closed with a live demonstration and a refresher of all three keys.

Participants received the workshop module and a certificate of attendance. DF Labs and Kitiran Foundation reaffirmed their commitment to making practical AI skills accessible to Indonesia's founders and small businesses.

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About DF Labs

DF Labs is an Applied AI R&D studio committed to experimental exploration and analysis of artificial intelligence and its implications in our future. Through workshops, community gatherings, and collaborative research, DF Labs bridges visionaries, creative thinkers, and technical innovators to co-design an AI future that enriches society.

About Kitiran Foundation

Kitiran Foundation is a non-profit initiative dedicated to elevating AI awareness and fostering responsible innovation in Indonesia. By organizing events, producing educational content, and partnering with industry leaders, Kitiran aims to equip individuals and institutions with the knowledge to navigate the AI era confidently.

About Telkom Indigo

Indigo is Telkom Indonesia's startup incubation and acceleration program, offering an end-to-end development program for startups. It aims to give founders tangible access to make their vision for Indonesia a reality, and its startups work out of IndigoHub, Indigo's creative centers.