DF Labs Co-Hosts AI Expert Class on AI-Powered Writing at IndigoHub Jogja

Telkom Indigo's AI Expert Class Shows Entrepreneurs, Professionals and Creators How to Write With AI as a Partner, Not a Replacement

14 March 2025 – Telkom Indigo's AI Expert Class series brought "AI-Powered Writing: Crafting Impactful Messages for Business & Beyond" to IndigoHub Jogja in Sagan, Yogyakarta, on Thursday, March 13, 2025. DF Labs, an Applied AI R&D collective, co-hosted the two-hour class with Klikhukum.id, Pengusaha Kreatif Jaya and Meet the Investors, with Komunitas Startup Jogja and AFED as community partners. Seats were limited to 30 participants: entrepreneurs, professionals, students and creators who write for their work.

In business, careers and personal branding alike, strong communication is often what separates good ideas from successful ones. The class set out to show how AI can help make business copy, pitch decks, and product and company descriptions clearer, more persuasive and more strategic.

Three speakers led the class: Almer Akbar and Raihan Ahimsa, co-founders of DF Labs, and Pundi Pangestu, co-founder of Klikhukum.id.

DF Labs' session, "Seni Prompting buat Copywriting" (The Art of Prompting for Copywriting), started from a simple question: what does anyone need to do a writing task well? The answer was context, and the same holds for AI. Positioning AI as a partner rather than a replacement, the speakers walked participants through three techniques. Pre-writing priming asks the AI to analyze the audience, emotional tone and main goal before it writes a word. Step-by-step reasoning guides the AI to think through the task before producing the final text, so the result stays coherent. Customer roleplay asks the AI to take on a defined customer persona and react to a draft, so the message can be refined from that simulated feedback.

The CRAFT framework (Context, Register, Acting role, Format, Task) gave participants a checklist for writing prompts that say exactly what they need, from the situation and the writing style to the persona, the output format and the task itself.

The class closed on evaluation as the backbone of good AI-assisted writing. Every draft can be checked against four questions: is it informative, is it relevant to the audience, does it engage feelings, and does it offer a clear, practical solution? The speakers showed how to ask the AI to score a piece of copy against that rubric, explain each score and suggest improvements, then iterate.

DF Labs reaffirmed its commitment to helping Indonesia's founders and professionals use AI to communicate better, with their own judgment kept firmly in the loop.

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About DF Labs

DF Labs is an Applied AI R&D studio committed to experimental exploration and analysis of artificial intelligence and its implications in our future. Through workshops, community gatherings, and collaborative research, DF Labs bridges visionaries, creative thinkers, and technical innovators to co-design an AI future that enriches society.

About Telkom Indigo

Indigo is Telkom Indonesia's startup incubation and acceleration program, offering an end-to-end development program for startups. It aims to give founders tangible access to make their vision for Indonesia a reality, and its startups work out of IndigoHub, Indigo's creative centers.

About Klikhukum.id

Klikhukum.id is an independent Indonesian media outlet on legal matters that sets out to simplify, explain and inform about the law, and to give voice to people's legal concerns.